I found that, most of the kids wear's boutiques are in white color or the pastel color e.g. pastel blue, pink. Lightness in value; saturation are low. Also the color matching are using the principle of resemblance, the colors are harmonary.
Color also affect our emotion, WHITE: joy, hope, purity, innocence, love...BLUE: peace, gebtleness.. And the pale color give harmonious, restful and relaxing feeling to the customers.
Besides, most of these boutiques are the foreigen brand. I think the interior design also based on their culture. In the Western culture they have always believe white is good ( e.g. angel). So, these color is apporiate to be used for the kids wear.
Nicholas & Bear
Toonsland
Kingkow
chicco
Blues bear
Sanrio Kids
But there is one exception, ChickeeDuck.
In the past, Chickeeduck also used the color like the above boutiques. Now, their shops used brown as the major color, in high chroma. I think it is because they want to matching to their brand image and the marketing stragety. Nowadays, they want to promote a grand image to the customers. So, they changed their interior design and color into more darker. Also, brown can give us a feeling of warmth, friendliness. And use high saturation of color.
ChickeeDuck
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