Kiehl's

ShaTin New Town Plaza



Langham Place & Festival Walk

Kiehl’s was a brand providing skin and hair products . It founded as an old-world apothecary in New York’s East Village neighborhood over 150 years ago.


And i like this store's color and interior design very much. Kiehl's use white as the major color; brown for the shelf. Moreover, the lighting is shape. There are many white lighting in the store, and Kiehl's always use the neon blue, pink lighting to decorate the shop. It is very eye-catching! Also, we can see that Kiehl's has a consistent image, we can easily identity the store in the shopping mall.

Besides, the salesperson's uniform is in white color. It is matching with the store's color. And Kiehl's give me a relaxing, comfortable and freash feeling.

This is my second version of the fashion boutique
this time, i use white and red as the major color in the store.


the white color ( light & bright ) can make the store look larger than it's actual size;
the shelfs & tables' red color is contrast to the white;
the merchandises' value are dark
Customers can explore the whole shop at first sight by using these contrasting color.


Apart from the red color,
the the blue merchandises on the table also standout the Yellow handbag ( at the middle )
so, i think that the new arrivals product can be put on that table in order to attract the customers

COMME des GARCONS

After the research of different brands.

Today, we had our group meeting in M core after school.

In the meeting,

we had analysed many brands' fall/winter collection in the recent years.

Trying to find out each brand's pattern of using color.

However, we think it is too difficult to know...

Anyway,

after the discussion

we finally designed to choose Comme des Garcons for our group project !

T-shirt of Paris Hilton

T-shirt of Paris Hilton



The 4 colors blue, green, pink & red are bright and in high saturation.
And the colors are complementary to the profile of Paris.

Also, i think the color used and the composition of this t-shirt's paint are similar as Andy Warhol's painting.

color of Fashion Boutique

in this fashion boutique, i mainly use white and brown

because i think that the boutique is not in a large scale,
so white color, light and bright, can make it look larger than it's actual size

the shelfs are colored in brown and white
the 2 color are lightness & harmony.
besides, the value of merchandises on the shelfs are mainly darkness,
so, the merchandises can easily attract the customer

*all the things has a great contrast with the RED handbag on the table (in the middle of the store)
The red handbag is vivid; The store, shelfs are not bright.

the blue merchandises on the table also standout the red handbag

the theory of BURBERRY

Here is the classical Burberry pattern.

Color used:
background - khaki,
strips -black, beige, deep red

We can see that the pattern is form by a basic background color, khaki, with the strip of different color: black, white and deep red. In this picture, we can also see that it use different color's strips to form the square pattern.

In this pattern, the khaki and deep red color seems is the tertiary color. With the achromatic color of black and white. Also, both black and white color has changed in a lower value; black, white & deep red are not too high in saturation. Actually, i think this pattern's colors are dull.And the background color, khaki is the complementary color one of the strip's color, deep red.





Sometimes, Burberry may use the monochromatic arrangement.
This handkerchieft's pattern is the same as the other burberry's product. But the colour theory used is not the same as the above.


Colour used:
background - purple,
strips -purple, white, beige


It uses purple for the background and changed the background color's (purple) value, more ligher for 1 of the strips ( the monochromatic arrangement ). And the other 2 strips are white & beige, also the monochromatic arrangement.


So, i think that the principle is using a background color with it's complementary color for 1 of the strips OR the monochromatic color of the background with 1 of the strips. And the white color seems will be appear in all of the design, with different value. (so may appear in beige)

Balloon

I always think that balloon is very beautiful. When different colors' balloon group together, it will become a beautiful picture. And when i see the different colors' balloon, it make me happy. I think the colorful balloon have magic, they can pick me to the wonderful land.

In this picture, the sea & the sky is in grey color (low chroma, dull), it look like so sad. And a girl is wearing a jacket in green and yellow, but still not in a high saturation. When we look at them, they seems only related to the sadness things. However, the girl is holding 5 different colors' balloon. These balloons are so attractive, in high saturation and bright. When they appear in this picture, they can easily get people's attention. And change people's feeling towards the picture when we link the color to our emotion.

Fashion Collections

for this collection, i use the Principle of Familiarity


the color schemes are based on nature:
Different value of brown, light blue, red...seems pleasing us and is easily for us to accept~!

i love boat

this year's spring,

i know a japanese brand which called 'Love Boat'

after i read the catalogue of this brand
i love it so much~~!!


not only the slogan is funny (girls save the world love boat save girls),
the color matching is also attractive

the brand love boat/love girl market/lds use many neon color

all these neon color can make our daily life more FRESH.

when i look at the color, they give me energy
because they are SHARP!

also i think the neon color can make us more stylish.

even when we only put on an accessories in neon color (small proportion),
it can still make os more eye-catching

neon accessory

yellow of the neon hand bag is vivid and light

the 1st one

Dear blogger,

here is my first entry*